Your GTM stack is leaking revenue.
In 7 days I show you where, rank each leak by what it's costing you, and tell you which to close first.
Your GTM stack already runs 30+ tools. The revenue leak isn't in your AI. It's in the handoffs between those tools: the routing, the follow-up, the ownership nobody agreed on.
I draw the map your team has never had time to draw, then rank the top fixes by ROI, before you hire another engineer or buy another tool.
The Audit Plate
Ops map x Priority Roadmap | delivered on day 7
Only basic intent sources. No competitor, review-site, or hiring signals. The accounts already in-market stay invisible.
What buyers ask and object to in demos never reaches content. The team writes in the dark, and the best-performing piece never becomes an ad.
Sales says 'not enough leads' while a third of inbound is never worked. Routing is by memory, not by system.
While a quote sits unsigned, nothing tailored goes back. No comparison, no answer to the objection that is actually holding the deal.
Closed-lost disappears. The pipeline most likely to convert next quarter is the one nobody re-works.
The signal that an account is ready to expand reaches the owner too late, buried in a spreadsheet or lost in Slack, so the right resources arrive too late or never.
Priority Roadmap
Fig. 01.B | Deliverable 03 of 04
Recoverable/year
$1.12MWithin 90 days
68%It's never the AI.
It's the handoffs.
The same few failure modes show up in almost every stack. These three cost the most. The audit names each one inside your stack, with the dollar figure attached.
Zombie Leads
Inbound demos and hand-raisers sit unrouted for hours. Marketing paid for the click, and the lead goes cold before anyone can work it.
CRM Black Box
Pipeline data exists but doesn't reconcile with reality. Forecast is a story your CRM can't actually back up.
Manual Glue
High-paid people copy-paste between tools, research by hand, and update sheets instead of selling or building. Every role does it, and none of it is the job they were hired for.
I work inside the tools
your team already owns.
No migration. No platform pitch. The audit works inside the stack you already pay for and ranks the gaps worth fixing first. These are some of the tools I see most. Yours is probably already here, and if it isn't, I still know it. The leaks live between the tools, not inside them.
Tier 01 | Core
Core
Tier 02 | Demand & Reach
Demand & Reach
How pipeline gets created
Marketing Automation
7
ABM/Intent
8
Ads/Retargeting
7
Forms/Capture
5
Events & Webinars
5
Tier 03 | Sales & Revenue Loop
Sales & Revenue Loop
Where the deal moves
Sales Engagement
7
Conversational/Chat
5
Demo/DSR
5
Revenue Intelligence
5
Sales Enablement
5
Tier 04 | Close, Retain & Support
Close, Retain & Support
Signature to renewal
Contracts/Billing/CPQ
6
Customer Success
5
Support/CX
4
Partners/Channel
4
Tier 05 | Data, Analytics & Glue
Data, Analytics & Glue
What ties it together
PLG/Onboarding
5
Data/Enrichment
5
Product Analytics/CRO
8
Voice of Customer
3
Automation/Data Sync
7
Tier 06 | Site Layer
Site Layer
CMS/Site
7
Four plates.
Seven days.
Everything the audit returns is something your team can act on the morning it lands. Fixed scope, and you own all of it. Delivered as diagrams, a written brief, a ranked plan, and a live model you can keep using.
Ops Map
The complete map of your revenue motion, lead to renewal, every handoff and owner named. The plate on this page is one corner of it.
Operations Brief
Structured docs of process owners, tools of record, current automations, and known failure modes.
Priority Roadmap
10 highest-ROI fixes ranked by impact x effort x confidence, with the model your CFO can defend.
ROI Dashboard
Hours saved and revenue safeguarded per item, kept live as fixes ship.
Built inside real
revenue motions.
I design and build the revenue systems, agents, and workflows that add millions in ARR and cut thousands of manual hours inside B2B SaaS. The problems, systems, and outcomes here are real, and each runs in a live environment today.
CASE A | INTENT
The accounts already in-market, surfaced
Monitors the signals that say an account is in-market right now, across sources most teams never watch, and surfaces a ranked short list every day. Sales stops guessing who to chase.
sources monitored
opportunities surfaced
reach a meeting
CASE B | ENABLEMENT
Demo intelligence, routed to the right person
Listens to about 50 demos a week, pulls the questions, objections, and signals, and writes a short brief for each function: the next step for the AE, the risk for the CSM, the content idea for marketing. Everyone gets only their slice.
demos/wk analyzed
missed follow-ups
not raw notes
CASE C | RECOVERY
The pipeline already sitting in your CRM
Reads the CRM and surfaces what is already there: closed-lost worth a second look, deals gone quiet, accounts nobody has touched. Researches each one, ranks it, and hands back who to re-open and why. The answer was in your CRM the whole time.
surfaced
ranked
new tools
CASE D | LIST INTELLIGENCE
Know who is actually still there
Audits outbound lists before send: checks which inboxes are safe, which contacts have left, which rows can burn deliverability, and who to suppress or replace. Turns a 'verified' list into a send-safe list before the campaign touches your domain.
ghost contacts caught
bounce rate
risky sends held
See where your stack leaks
15 minutes, and you'll know if an audit pays for itself
If the business case is there, I build it.
The audit tells you which one your revenue actually needs.
The audit hands your team a plan. If a single ranked fix has a strong enough case and your team would rather not staff it, Phase 2 turns it into a live system. Scoped tight. Inside your stack. Shipped in weeks, not quarters.
Module 01
TOP OF FUNNEL
Lead Triage Engine
Inbound captured, scored, and routed in under a minute. Ownership assigned by the system and the owner notified, so it is enforced, not assumed.
Module 02
POST-SALE
Expansion Signal Engine
The signals that say an account is ready to expand reach the person who owns expansion the moment they happen, with the resources already drafted. No more signals buried in a spreadsheet or lost in Slack.
Module 03
CUSTOMER SUCCESS
Churn Early-Warning
A usage drop or a hit limit surfaces as risk weeks before the next review, with the re-engagement play already drafted. The signal arrives while there is still time to act on it.
Module 04
FULL FUNNEL
Follow-Up Engine
Every demo, trial, and hand-raise gets its next touch, drafted from the conversation, approved by the rep, logged in the CRM. Nothing falls through because someone got busy.
AI is the easy part.
"My job is to find the highest-ROI move in your revenue motion before anyone writes a line of code."
Eight years building revenue systems inside real CRMs, sequencers, billing platforms, and legacy enterprise workflows. The mistake most teams make is buying the build before anyone's proven it's worth building. The real cost isn't the tool. It's the months and budget lost building the wrong thing, when a hard look at the details up front would have caught it. So I learn how your revenue actually moves before I touch anything.
Half the job is knowing what not to automate.
Years building revenue systems
GTM tools instrumented in production
Businesses audited
Goran Carevic
FOUNDER | STRATUMOPS
Let's draw the map.
15 minutes on a call about your funnel and stack. By the end you'll know whether an audit pays for itself.
Not ready for a call? Send your domain instead. I'll send back a teardown of your visible buying flow, top three leaks named, no call required.
Get the GTM Teardown →cal.com/stratumops | 15 min
goran@stratumops.com