Displacement opportunity
Seller
Better Stack
Observability software for infrastructure monitoring, logs, metrics, traces, and incident response.
Target account
Hex Technologies
B2B data and analytics software used by more than 2,000 customers.
Replacing
Datadog
Hex's current monitoring platform.
The opportunity
Hex uses Datadog today. Its Datadog costs grew enough that Hex created a dedicated infrastructure role to bring them down and evaluate where other tools could replace parts of Datadog.
Who to contact
John Doe
Engineering Lead, Infrastructure Foundations & Compute
Leads the team closest to Hex's infrastructure, reliability, and observability decisions.
Why Better Stack can win here
Better Stack covers the exact areas Hex is trying to make cheaper.
It handles infrastructure monitoring, logs, metrics, and traces. Better Stack positions itself as 30x cheaper than Datadog with predictable pricing, and its OpenTelemetry support gives Hex more freedom to move data between vendors.
It also offers migration help and can cover the rest of a customer's Datadog contract.
The offer
Prove the savings on one production workload first.
Better Stack maps Hex's current Datadog footprint, agrees on the coverage Hex cannot lose, and runs both tools side by side.
If the savings and coverage hold up, Better Stack handles the migration and covers the rest of the Datadog contract.
What to lead with
Hex has already made lowering Datadog spend an engineering priority.
Show what the same core monitoring would cost on Better Stack, then prove it on one workload before asking Hex to make a broader switch.